"The man who does not value himself, cannot value anything or anyone." – Ayan Rand
B eyond ourselves, we all are deeply driven by our sense of identity, of who we are. We are in the midst of a world, where the central importance is on our self. We care for our own self …caring for our business then, becomes more crucial. It is essential, in current times of ruthless competition, to create our own individuality.
A Brand is more than just a name and branding is a solution to strategy problem. A Brand should be managed carefully, as it is a valuable intangible asset. Its meaning thus, has to be preserved and enhanced so as to from strong bonds with the customer.
Brand Management, is psychologically associated with Brand Awareness and Brand Image. Brand Awareness educates the customers on what products or services are associated with a brand, while Brand Image is associated with attributes, benefits that the brand offers and the competitive edge over other products or services in the same league.
The million dollar question is "What do you want your name to stand for and what do want it to mean in the mind of the customer.